Gaining visibility for your company requires offering an image through which people can identify your business. Most companies do this by establishing a catchy tagline or slogan, and some take it a step further by having a logo designed for their company. Both of these can help give your business an image so that when people read that slogan or see that logo, they know exactly which company it is.

Logos and letterheads are two essential parts of your company that can help your business gain recognition and credibility in the long run. To project a professional image, these should be printed on every document that you use as correspondence with other companies and clients.

Logos
Company logos seem very simple, usually, but most businesses put a lot of thought into what design they choose. This is because this logo will usually follow them throughout the life of their business. It serves as the company’s “face,” so to speak. The logo can either be a graphic, or it can make creative use of the company’s name or initials. Many logos are a combination of both a graphic and the business name.

Letterheads
A letterhead is important to your company’s image as well because not only does it make your documents more recognizable, it also lends more credibility to the items that you print. This is especially necessary when dealing with sensitive business issues. For example, if you send a letter to a client warning that their delinquent account will be sent to a collection agency if action is not taken, the client might worry that the letter was sent by a scammer looking for financial information if the letterhead is not present.

Letterheads can be included on anything from basic stationery to e-mail signatures so that your company’s visibility is promoted through as many channels as possible. A letterhead should have several elements: your company’s name, address, phone number, website, and e-mail.

Once you have a logo and a letterhead, you can upload the full image to an online document printing service so that you always have customized stationery at the ready. When you do have a proper letterhead on all of your official documents, it lends more credibility to your company. Over time, your logo and letterhead can also help your business to gain more recognition.